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French semiotician and cultural critic. One of his most important works in the field of semiotics is the identification of two types of signified, CONNOTATION and DENOTATION. |
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Denotation is described as the literal, obvious or commonsense meaning of the sign (the signified part of the sign).
*Has the North
American currency value
of one. *the face of George Washington is in one side, an unfinished pyramid and the American eagle on the other, etc...
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Connotation refers to the denotative value plus personal associations.
To me the common connotative attribute of the DOLLAR is its monetary value against the Mexican peso. This is a value that changes according to the economy in my country and in the world.
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