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linguist and father of semiotics to the Western
World. In contrast to Peirce, he said that the sign is composed of two elements: a SIGNIFIER: the form of the sign, and a SIGNIFIED: the concept of the sign. This is known as the DYADIC (two-sided) concept. The signifier (in terms of a sound-image identity) is the psychological imprint of the sound DOLLAR or its synonyms. |
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