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| Semiotics
is a natural process that acts in an automatic way in the individual. Without intention, by instinct, we engage in the semiotic process. By knowing and acknowledging the bast value that semiotics has, is to have the power to modify it and use semiotics to your advantage. |
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If the simple intellectual value of semiotics is not enough reason for you to try to learn this concept, perhaps you need to know that by understanding the semiotic process you will gain an advantage over other artists and even companies. We can say that: |
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Because semiotics explains the way we see the world, we read the market, decode cultures to influence them, and it's a perfect tool to persuade the individual in his consuming habits and needs.
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